Thoughts on Blockchain Technology Cryptocurrency Markets and Inclusion
Cryptocurrency markets have exploded in recent months. And really, no one fully understands the catalytic forces. Maybe it's the meteoric rise of Bitcoin with many eager to jump into investment without fully understanding how to acquire this cryptocurrency. Maybe it is an effect of imposed lockdowns due to the coronavirus pandemic. Needless to say, it is happening, and the masses are paying attention. However, there are those who are not part of this new movement and there are those who are not. We are interested in making sure we bring information to those who are not included in the movement that is happening around cryptocurrency.
There are two demographic groups that currently have barriers to information about cryptocurrency markets, that we would like to help level the playing field to allow their participation. The first is older Millennials or Millennials in general that are the children of immigrants. Namely, black and brown ones that come from immigrant backgrounds. These Millennials are usually hungry, ready to chase that American dream. They really got that hustle in them. For them, access to information is a problem. They don't have the same access to information as to their white middle-class counterparts who are more affluent. There are lots of black and brown–– I am talking about Latin X, African, Afro-Carribean, Asian and Pacific Islanders (think Muang, Cambodian, Vietanmenese, Loasian, Phillipino, Nepali, and others Asians group whom the “model minority” troupe does not apply). These are kids that don't come from the privilege of having access to these pillars of knowledge. We identify with this group because we are part of this group. The purpose of this blog is to really try to target them and engage them.
Then the next audience member would be someone like my mom. She is, in fact, an immigrant. She’s also a Boomer. Boomers have a different relationship to money than Millennials. Boomers are still a big segment of the population now. And a lot of them do not necessarily have portfolios that have worked for them. Especially, think about the financial crisis, namely the housing crisis or Great Recession. And the meltdowns that followed. What about the tech bubbles of the 1990s? All of this happened during their lifetimes (and ours). They tend to be more consertive because they are closer to retirement. However, there is still the curiosity about alternative investments because maybe the market isn't kind to them. My mother is not risk averse. Her risk profile is quite aggressive. She tends to diversify her assets and spreads her risk. She knows capital markets, understands different investment strategies, and understands financial statements. She just doesn’t understand the tech behind cryptomarkets or understand how the movement of assets works. This, my opinion, is due to the horrendous user experience when it comes to blockchain technology. These resources are also created with her in mind.